ESSENTIAL FUNCTIONS
- Assist in coordinating various marketing initiatives including editorial planning, social media, internal & external communications, list building/management, collateral creation, etc.
- Assist in drafting, editing and managing both internal and external newsletters
- Assist with social media calendar; draft, edit, schedule and post content to social media channels; monitor social
- media analytics and make recommendations to increase engagement
- Develop sales flyers, advertisements, event invitations, and other collateral and sales tools
- Conduct industry-specific research; make recommendations for content and media pitches
- Assist with content creation for digital, print and other marketing channels
- Assist with coordination and planning of special projects, client education events, tradeshows, etc.
- Collaborate with internal teams on new ideas, direction and methods to enhance corporate marketing and communication efforts
Learning Objectives
Over the course of this internship, the Marketing + Communications Intern will gain valuable insight into how a marketing department functions within a company. More specifically, the intern will:
- Develop an understanding of how a marketing strategy is built, and how that strategy feeds into the overall strategy for the organization
- Recognize the core attributes and strategic initiatives of a marketing department
- Learn the importance of brand and messaging consistency across all marketing mediums
- Assist in developing new processes to streamline the activities of the marketing department
- Gain on-the-job experience with common marketing tools and software
The intern will also be assigned a capstone project to complete within the timeframe of the internship. The topic of the project will be chosen from a list of topics applicable to marketing and communications. The topics may also pertain to the insurance industry, marketing best practices, audience development and competitive research, to name a few. The project will culminate with a presentation made to members of the Marketing + Communications department, MJ Value Creation Team (Executive Team), as well as key leadership personnel and team members.
REQUIRED SKILLS
- Excellent written and verbal communication skills, strong attention to detail and organizational skills
- Ability to work independently and with others; prioritize, multi-task and meet deadlines
- Proficient in the use of Microsoft Office Products: Excel, Word, Outlook, PowerPoint
- Experience with Adobe Creative Cloud (Photoshop and InDesign specifically) highly preferred
required education/certification
- Recently completed or working toward a college degree, preferably in a related field of study (e.g., Marketing/Communications, Journalism, Public Relations, Graphic Design, etc.)
job location
- Carmel, IN
start date & hours
- Summer internship (May– August 2022)
- 40 hours per week (Full time: 8:00 AM – 4:30 PM)
