In an age where an individual’s personal information is easily accessible by businesses and potentially malicious third parties, there’s never been more emphasis on the role organizations play in data privacy. When working with businesses, consumers want to know how their personal information is being used and expect it to be handled with care. To help address this need, the California Consumer Privacy Act (CCPA) was born.
Signed into law by California Governor Jerry Brown on June 28, 2018, the CCPA is a comprehensive data privacy law. The act, which goes into effect Jan. 1, 2020, is comparable to privacy laws in the European Union (General Data Protection Regulation) and Canada (The Digital Privacy Act).
The CCPA is designed to strengthen data security requirements for businesses and other organizations, and give consumers—California residents living in the state for anything other than a temporary or transitory purpose—more control over their personal information. The CCPA accomplishes this by creating a number of new consumer rights—rights organizations must protect in order to avoid major fines.
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